The field of digital marketing is very results-oriented, and it allows you to learn a lot on the job. There are numerous Digital Marketing career roles available, each with its own set of skills and duties.
By effectively employing both free and paid digital channels, such as a company’s blog, display advertising, emails, search engine rankings, a company’s website, and social media, digital marketers generate leads and boost brand recognition for a firm. Many digital marketers focus on certain key performance indicators, or KPIs, in order to analyze a company’s effectiveness across the many digital channels that are being employed.
Though some digital marketers employ all of the above-mentioned digital marketing approaches, larger organizations typically have experts on staff who are trained to specialize on just a handful of the brand’s digital channels and strategies. Some examples of digital marketing specialists are:
Social Media Manager
Social media managers are in charge of creating a publishing schedule for a company’s visual and written content across specific social media networks. This role’s key performance indicators are shares, impressions (how many times a company’s posts appear in a user’s news feed), and followers. They frequently engage with the content marketing specialist to establish social media content plans.
Content Marketing Specialist
Content marketers create digital content for a company’s digital channels. Their KPIs include subscriptions, blog traffic, and time spent on a page. They usually design content strategy and blogging calendars for a firm, collaborating with other professionals and departments to maintain campaign and product consistency across digital platforms.
SEO Manager
An SEO manager’s job is to improve a company’s Google ranking. So their KPI is organic website traffic. They regularly collaborate with other specialists, particularly content developers, to ensure that everyone engaged is producing optimized content that performs well in the SERPs.
