A Digital Marketing Copywriter produces written content for online marketing either as a freelancer or as an employee. Copywriters help the content team refine their content and text; they aid Search Engine Marketers to write better ad copies, and they assist Social Media Managers in posting better content on social media. Following are the responsibilities of a Digital Marketing Copywriter:
- Writing blogs, web pages, social media content, video scripts, slogans, and e-books
- Tailoring the writing style and the content according to the purpose
- Understanding the interests of the target audience
- Coordinating with different teams to ensure overall quality
- Bringing in fresh angles for articles
- Assisting to win new clients and projects during business pitches
- Providing digital content for infographics, images, videos, etc.
