A Content Marketing Manager looks after the content marketing of a business, including the management of blogs, guest blogs, marketing campaigns, video marketing, email communications, ebook publications, sales page copywriting, etc. Below are some of the roles and responsibilities of a Content Marketing Manager:
- Creation and improvement of content and the optimization of the path to conversion
- Delivery of an effective content marketing strategy and an editorial plan
- Understanding SEO, content development, categorization, and the structure
- Distribution and management of the content
- Regular analysis and optimization to drive traffic, leads, and engagement
- Integration of content programs into campaigns
- Creation of an editorial calendar
- Taking customer feedback into account and coming up with ideas to increase customer engagement
- Web traffic metrics analysis
