A Social Media Marketing Expert seamlessly combines marketing with social media management to create a strong social media presence for a brand, business, or company. These professionals mostly aim to achieve interaction with the target audience, promote content, and find ways to grow revenues.
Social Media Marketing Experts have strong knowledge of each social media platform, social media-related strategies, and content optimization. They have the following roles and responsibilities:
- Creating a social media marketing strategy and campaign (budget planning, conceptualizing content, schedules, etc.)
- Execution of social media marketing strategies through competitive and audience research
- Promotion of products and services on social media
- Company page optimization with each social media platform and increasing the visibility of social content
- Increasing website traffic, audience engagement, and revenues through social media marketing
