Digital marketing, often known as internet marketing or online marketing by many, refers to any marketing activities conducted through digital channels such as Search Engine Optimisation (SEO), Pay Per Click (PPC), social media, websites, emails, or mobile apps.
We read on the internet, shop online for everything from groceries to clothing, and perform online research on any products or pricing before purchasing; all of this is the result of digital marketing. And this demonstrates how individual sellers and businesses will miss out on possible visits and sales if they refuse to convert to digital platforms.
Because your users are online 24 hours a day, the first thing they will do when they learn about your business is search you online to confirm its existence. For many of them, your business will be non-existent if you are not visible online!
