- A Digital Marketing campaign is the execution of a marketing strategy across digital platforms, typically with the purpose of raising a company’s conversion rate as a result of the marketing strategy. Customers can interact with brands and their content via Digital Marketing activities, allowing them to form relationships with them. The goal, on the other hand, can vary from campaign to campaign.
- A campaign can be launched to grow the number of followers on a social media platform, increase engagement with existing customers, build a brand image, or promote a product or service, for example.
- When you’ve decided which platform will be most helpful in accomplishing your campaign goals, it’s time to launch your Digital Marketing campaign on that platform. When launching your digital marketing strategy, you may choose to focus the three key goals listed below:
- • SEO: A high SEO score indicates that your marketing campaign is succeeding.
- • Brand awareness: Brand awareness is essential for making your products/services easily identifiable.
- Social media followers: The quantity of followers reflects the audience’s interest in the business.
