India had 624 million internet users and 448 million social media users in January 2021. In India, social media was used by 32.3 percent of the population. Given this statistic, it is easy to see why digital marketing is so important.
It makes sense to use social media when 32.3 percent of the population does. For a variety of reasons, digital marketing is on the rise.
A larger audience – While traditional marketing tactics target a specific niche, digital marketing allows you to reach a global audience.
Compete with big brands – If Reliance is on social media, you should be as well. Everyone can now use digital marketing to their advantage, putting small businesses on par with large corporations.
Reach potential clients – Reaching potential clients was difficult in the past, but digital marketing has made it simple to identify and reach the target population. It will help to target the right people.
Monitor your campaigns – Traditional marketing strategies were difficult to track. The use of digital marketing makes it simple to track the number of people who saw a billboard and then purchased something.
Return on investment – According to Litmus research, the ROI for email marketing is 4,200 percent, or 42x. For every dollar spent on email marketing, brands receive $42. This is the kind of return we’re looking for. It is significant; thus, invest in digital marketing opportunities and watch your company thrive.
