In digital marketing, feedback loops comprise utilising the results of your digital marketing activities to feed future campaigns that you build. They can greatly boost your results and assist you in optimizing your marketing.
Once you’ve determined your target audience and the campaigns you’ll need to produce for them, you’ll need to consider your short-term and long-term objectives. Because you don’t have enough data to assess things long-term while you’re just starting out, you must rely on qualitative insights to measure results. These are the comments you receive on social media, the shares your blog post receives, or the retention your website can provide.
Another method for gathering input is quantitative feedback. This is typically collected using attribution and analytics software such as Google Analytics, Adjust, and others. They include information about your most popular traffic sources, the most popular types of content, traffic trends, and so on.
You can utilize both qualitative and quantitative findings to inform future campaigns and do more of what works, giving you clarity on which digital marketing activities are effective for your business and allowing you to scale from there.
