Keywords are phrases or words that your target audience types into Google to find more information. You can use keywords to narrow the topic of your content to match the searcher’s needs.
Keyword research tells you what terms people type into search engines like YouTube and Google, allowing you to use that information to direct your content strategy, rank for those search terms, and drive organic traffic to your website.
When conducting keyword research, the most significant factors are search volume and keyword difficulty. The number of individuals seeking for that phrase in a month is referred to as search volume, and the complexity of ranking for that search term is referred to as keyword difficulty.
Both elements are relative and are determined by the industry and sort of content you wish to publish. A keyword like digital marketing, for example, is far more competitive than ‘cloud data management.’ As a result, what constitutes a decent search volume and keyword difficulty will differ for the two phrases.
