Now that you understand different types of digital marketing, let’s learn how you can go about creating your own digital marketing strategy.
Outlining your goals is the first step in any marketing approach, including digital. What do you hope to accomplish with your digital marketing efforts? While the overarching goal of every organization is to increase revenue, there are frequently several processes involved in getting a consumer there. The sales funnel is the process that a customer goes through from becoming aware of your goods to finally motivating him or her to make a purchase. You should normally set digital marketing goals for each stage of the funnel, such as raising client awareness, assisting him in interacting with your business, and lastly pushing him to make a purchase.
You will have a particular aim for each step of the funnel. For example, if you want more people to know about your business, you should focus on launching social media brand awareness campaigns. Increase your website traffic if you want more people to interact with your products.
How do you define marketing goals?
SMART goals are one of the most prominent frameworks for creating marketing goals. Your marketing objectives must be specific, quantifiable, attainable, reasonable, and time-bound, according to the framework. Here’s how it’s done:
– S – Specific: Clearly define the metric for the goal with specific details.
– M – Measurable: Have a system to track progress with key performance indicators or KPIs.
– A – Attainable: Consider the boundaries of what can be achieved, and set goals practically.
– R – Relevant: Align the goals with the overall objective and vision of the company.
– T – Time-bound: Set a time frame for achieving the objective with the marketing strategy.
Getting more leads for a business, for example, is a challenging goal. However, increasing leads by 10% this quarter to directly lead to an increase in revenue is a SMART goal that offers your employees a direction.
