Reaching a huge audience organically is now impossible because most platforms incentivize running advertising because it is also a significant source of money for them. However, this does not imply that organic content is extinct.
You should aim to establish a mix between sponsored and organic internet marketing techniques. Audiences formed through organic channels are more likely to trust your brand and stick around for longer, although paid ads can reach a far larger audience. A excellent approach is to run sponsored ads to reach more people while also creating interesting organic content to keep them engaged for longer.
Here’s how to strike a decent balance:
Boost your top content: Increase the reach of your high-performing content by converting it into paid adverts.
Conduct A/B testing: Test different ad variants on different demographics to see what works best.
Target a comparable demographic: Examine your organic audience and choose a group with similar interests and preferences.
Connect with retargeting: Use retargeting to interact with your existing consumers and make them feel more connected to the brand.
Evaluate outcomes: Use analytics tools to track the performance of both advertisements and organic content.
Here’s an example of how FunkAway turned a Facebook post into an ad. The article discusses the prevalent odor problem in shoes during the rainy season and offers their spray as a cure. The straightforward language enhances the ad’s impact and motivates the audience to act immediately.
