The second step is to choose who you want to target with your digital marketing efforts. Reaching the proper people is critical to the growth of any business, and this requires a target audience.
Your target audience is the group of people most likely to interact with your brand and buy your product. This indicates that these are the folks who are experiencing the issue that your product or service is attempting to remedy.
To determine your target audience, begin by outlining the problem that your company solves. Then look at the market, at your competition, and use digital technologies to determine who will profit from your product or service.
Aside from determining your target audience’s age, gender, geography, and demography, you should also focus on finding their:
Interest: Target audiences can be divided into groups based on common interests and activities. They can relate to the product because of its link to value.
Intention: This segment of your target audience is already looking for a product and intends to purchase it. They only need to be presented to the proper offer because they have already made a decision.
Subculture: Another portion of your target audience may have similar experiences, such as a television show or a music genre, and define themselves through subculture. They can identify with products related to their subculture.
But how can you find the right people? Here’s an in-depth video that discusses the many characteristics you should consider when determining your target audience:
Once you’ve determined your general target demographic, you can go micro and repeat the process for each digital medium. Various digital media frequently attract different types of consumers, and it is critical to understand this to ensure that your marketing efforts are not squandered.
