An Inbound Marketing Manager is responsible for attracting traffic and qualified prospects and converting them into customers and leads. Here is a brief description of the Digital Marketing roles and responsibilities of an Inbound Marketing Manager:
- Creation and management of blogs, infographics, reports, webinars, whitepapers, e-books, etc.
- Optimization of marketing automation through social channels, content, etc. and performing the lead nurturing process
- Introducing updated and improved inbound marketing campaign ideas
- Creation, execution, and management of marketing campaigns that leverage SEO, email campaigns, customer acquisition events, and inbound marketing
