SEM Specialists target the number of clicks and lead within the given marketing budget. They are also responsible for the management of bids, ad copywriting, analysis, keyword research, and the testing of ad campaigns. SEM Specialists are responsible for:
- Targeting maximum ROI in paid search campaign’s data collection and analysis
- Tracking, reporting, and analysis of PPC campaigns and website analytics
- Landing page optimizations of paid search engine marketing campaigns
- Research and analysis of competitors’ advertising links
- Campaign expense and budget management
- Website analysis
