A Conversion Rate Optimizer works on conversion rate optimization and lead generation. They are in charge of the management, testing, and implementation of conversion points in the Digital Marketing funnel. Following are some of their responsibilities:
- A/B testing
- Performance measurement of CTAs
- Conversion rate and conversion path optimization
- Management and optimization of landing pages, CTAs, and lead generation forms
- Collaboration with teams working on social media posts, blogging, and email
- Increasing the efficiency of the marketing funnel
- Increasing leads and conversion rates for the sales team
