Digital Marketing Executives work with the online marketing strategies of their organizations. They are responsible for the planning and execution of marketing campaigns and the management and supply of content. Their roles and responsibilities include:
- Development and management of Digital Marketing campaigns
- Management and upkeep of the official website
- Content optimization on all marketing platforms
- Tracking the traffic flow of the website and providing reports on a regular basis
- Fixing errors in the content
- Organizing webinars and webcasts
- Attending networking events and other events
- Keeping up with the updated Digital Marketing trends and ensuring that the brand is ahead of the competition
- Managing SEO
- Editing and posting content, videos, podcasts, and other content online
- Planning promotions for products and services
- Using social media to improve likes, shares, tweets, KPIs, etc.
- Developing SMS and email-based marketing campaigns
