To stand out from the crowd and get people to interact with your company, you need engaging content because it represents your brand and may make or break an online purchase.
Creating engaging content entails more than just writing frequently on current topics. There’s a lot more to it. It entails determining what attracts and persuades your target audience to make a purchase, and then developing content that continues to accomplish both. Good storytelling is a vital component of all outstanding content. Even a simple image may convey a narrative and elicit emotion, and this is something you should strive for with each piece of organic content you develop.
One thing to bear in mind is that because video content is more interactive, it is typically more interesting than static images or written content. InVideo can help you make engaging videos, but bear in mind that shorter videos (under a minute) perform much better online than longer ones, especially on social media. However, if you are covering a topic with a lot of information, consider having a catchy title, beginning with an interesting hook, and keeping the speed of the video consistent so that the viewer’s attention does not dwindle.
