Any business, regardless of industry, can benefit from digital marketing by developing customer personas to better understand the needs of a company’s target demography and then developing online content that the target demographic will find useful. Though it is a beneficial practice for all organizations, digital marketing tactics will differ based on the needs of the firm and the consumer. There are two major distinctions in digital marketing:
B2B digital marketing – This is when firms who offer products or services to other businesses, commonly known as B2B, focus their digital marketing efforts on generating online leads. The majority of these contacts will almost certainly result in someone attempting to speak with a sales professional. To reach this goal, a B2B marketing plan must gather high-quality leads through digital channels such as a business-focused networking site like Linkedin or a firm website.
B2C digital marketing – This is when a business-to-consumer (B2C) company attempts to attract visitors to their website and then convert them into customers without ever speaking with a salesperson. As a result, rather than generating traditional leads, B2C firms frequently prioritize providing a quick and simple buyer’s experience. In other words, strong calls-to-action (also known as CTAs) and highlighted product highlights guide a visitor to the company’s website through the purchasing process. B2C firms sometimes profit more from digital networks like Pinterest and Instagram than business-focused channels like Linkedin.
